Unlocking the Power: Exploring the Top 5 AI Marketing Activations of Today

Myrtle Beach recently underwent a rebranding campaign using AI suggestions, while a startup peanut butter company utilized AI for a commercial. Additionally, deepfakes were used for entertainment purposes on social media. Ad Age’s Top 5 AI marketing activations has been monitoring the use of AI in advertising throughout the year, highlighting how ad agencies are embracing this new technology. Major platforms such as Meta, Google, Microsoft, Amazon, and OpenAI are continuously improving their AI with larger data models. Recent developments include the launch of an incubator program by YouTube and Warner Music Group to explore the impact of AI on the music industry, IPG Mediabrands partnering with Google to leverage generative AI models, and Snapchat introducing a new feature called Dreams that transforms selfies into AI-generated artwork.

5 ways to identify deepfakes

Google has developed a new tool called SynthID, which is an invisible watermark that can identify images created by AI. This tool aims to address the issue of deepfakes by providing a protocol for the internet to detect AI-generated images. SynthID was recently introduced at Google Cloud Next, highlighting the efforts of major platforms to identify AI-created content. The goal is to empower users with the knowledge of whether they are interacting with generated media and to prevent the spread of misinformation. However, further testing is required to determine if bad actors can bypass this identification system.

AI-generated content for entertainment purposes

BeFake is an app that revolves around AI and challenges users to not be themselves. Unlike its counterpart, BeReal, which focuses on authenticity, BeFake utilizes generative AI to modify selfies and place individuals in unique environments. The app developer, Alias Technologies, describes BeFake as the first AI-augmented social network that allows users to transform any moment into a social media masterpiece. This concept builds upon the existing trend of social media platforms incorporating AI and augmented reality into their cameras. For instance, Snapchat introduced its My AI chatbot earlier this year and recently launched Dreams, an AI image generator that transforms selfies into fantastical characters in various settings such as the deep-sea or the Renaissance era.

PB & AI” can be reformulated as “The Intersection of PB and AI

Gary and Bary’s Peanut Butter, a small-batch brand, recently created an AI-generated commercial featuring fictional dogs that are shown drooling over their product. The ad was produced by We Lift Productions, with the creative director, Matan Cohen Grumi, utilizing various AI tools such as Midjourney, RunwayML, Pika Labs, and TopazAI. Despite the use of generative AI, Grumi incorporated his cinematic skills as a TV commercial director into the footage.

The founders of Gary and Bary’s Peanut Butter, Amber and Anthony Bendana, expressed their plans to leverage AI in creating engaging community commercials. As their brand is named after their golden retrievers, it made sense to feature dogs in their first AI-generated ad. While the success of this approach is yet to be determined, the commercial has already generated significant interest and outreach.

Do you have chewy milk?

Big Milk’s campaign, created in collaboration with the California Milk Processor Board and Gallegos United, utilized AI to generate fictitious milk combinations as a humorous take on the growing competition from alternative milk producers. The campaign, which builds upon the success of the previous “Get Real. Got Milk?” ad push, incorporated AI-generated milk varieties like gummy milk, sushi milk, and salmon milk. This innovative approach aligns with the current trend of fake collaborations in AI and showcases Big Milk’s creative prowess in addressing industry challenges.

Ad Age Media Summit” reformulated: “Summit on Media by Ad Age

Myrtle Beach recently made use of AI technology to create a new logo and name for their town. The AI-generated tourism images had a unique aesthetic, with unusual combinations and a slightly off-kilter vibe. As a result, the AI named the town “Mitarry Best” instead of Myrtle Beach. However, instead of rejecting the name, Myrtle Beach embraced it and even launched an online shop selling merchandise with the “Mitarry Best” branding. The e-commerce site also utilized AI-generated copy for product names, resulting in quirky descriptions like “dude aquatic leg curtains” for bathing suits. This move by Myrtle Beach reflects their commitment to staying up-to-date with the latest tech trends and leveraging AI tools for their advertising campaigns.

Leave a Comment